The Brief
Vaas & Zo, a Dutch lifestyle brand known for providing stunning silk flower bouquets, needed a fast pivot from WordPress to Shopify Plus. Their goal was straightforward: launch a high-performing storefront, introduce a subscription model, and ensure the platform could handle a nationwide ING Bank campaign. The existing WordPress setup couldn’t scale, struggled with recurring orders, and wasn’t built for sustained e-commerce growth. They needed a platform that supported subscriptions, high volumes of traffic, and clean conversion paths all on an aggressive timeline.
The challenge
The timing was tight and the stakes were high. Vaas&Zo required:
• A full platform migration without disrupting ongoing sales.
• A subscription system that could manage recurring purchases reliably.
• A high-performance storefront able to absorb campaign-driven traffic spikes.
• A conversion-focused user experience that improved retention and repeat sales.
• A launch window that aligned precisely with the upcoming national campaign.
The WordPress environment wasn’t built for this workload. Performance bottlenecks, limited e-commerce flexibility, and weak subscription support made scaling impossible without a complete rebuild.
The Kopen Digital solution
Kopen Digital delivered a rapid Shopify Plus migration designed for speed and stability. Our development approach focused on clean architecture, subscription-ready functionality, and an infrastructure fit for large-scale marketing pushes.
We implemented a robust subscription model that simplified recurring purchases and improved long-term customer value. The build was executed in an agile workflow, allowing us to move fast without cutting corners. The new Shopify Plus store went live on schedule — primed for traffic, optimized for conversions, and ready for the nationwide ING Bank campaign.
The results: a faster platform, smoother purchase flows, and a scalable foundation for future growth.
Lets address your questions today!
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.