The Brief
Vaas & Zo, a Dutch lifestyle brand known for providing stunning silk flower bouquets, needed a fast pivot from WordPress to Shopify Plus. Their goal was straightforward: launch a high-performing storefront, introduce a subscription model, and ensure the platform could handle a nationwide ING Bank campaign. The existing WordPress setup couldn’t scale, struggled with recurring orders, and wasn’t built for sustained e-commerce growth. They needed a platform that supported subscriptions, high volumes of traffic, and clean conversion paths all on an aggressive timeline.
The challenge
The timing was tight and the stakes were high. Vaas&Zo required:
• A full platform migration without disrupting ongoing sales.
• A subscription system that could manage recurring purchases reliably.
• A high-performance storefront able to absorb campaign-driven traffic spikes.
• A conversion-focused user experience that improved retention and repeat sales.
• A launch window that aligned precisely with the upcoming national campaign.
The WordPress environment wasn’t built for this workload. Performance bottlenecks, limited e-commerce flexibility, and weak subscription support made scaling impossible without a complete rebuild.
The Kopen Digital solution
Kopen Digital delivered a rapid Shopify Plus migration designed for speed and stability. Our development approach focused on clean architecture, subscription-ready functionality, and an infrastructure fit for large-scale marketing pushes.
We implemented a robust subscription model that simplified recurring purchases and improved long-term customer value. The build was executed in an agile workflow, allowing us to move fast without cutting corners. The new Shopify Plus store went live on schedule — primed for traffic, optimized for conversions, and ready for the nationwide ING Bank campaign.
The results: a faster platform, smoother purchase flows, and a scalable foundation for future growth.
Let's address your questions today!
We plan, design, and build websites that are fast, responsive, and easy to manage. This can include UI/UX design, custom development, CMS builds, ecommerce, system integrations, analytics, and ongoing support.
Most projects take a few weeks to a few months, depending on the number of pages, content readiness, and any integrations. After a short discovery, we'll confirm the scope and give you a clear delivery timeline.
Yes. We build responsive sites with a performance-first approach and implement solid technical SEO foundations (clean structure, metadata, redirects, and indexing essentials). If you need ongoing SEO, we can support that too.
Absolutely. We can audit and improve an existing site (speed, UX, accessibility, and conversions), or rebuild it with a better CMS and cleaner architecture. We'll start by reviewing what you have and recommending the most cost-effective next steps.